【髮林國際 AI頭皮客製化養護師 「頂」級服務再升級 Hairing International AI scalp customized scalp caregiver's ''top'' service is upgraded】
「你有膚質困擾嗎？我們可以幫你做個檢測！」這一幕是在百貨專櫃常見到的情境。頭髮號稱是我們的第二生命，但檢測頭皮的服務卻不常見，或缺乏明確的判斷標準與科學化比對的說服力，讓顧客心中疑問難解。髮林國際利用AI結合大數據及雲端與客製平台，讓「AI智能頭皮檢測服務」助您頂上無煩惱。
''Do you have skin trouble? We can do a test for you!'' This scene is a scene often seen in department stores. Hair is known as our second life, but the service of scalp testing is not common, or lacks clear judgment standards and scientific comparison persuasiveness, which makes customer's questions difficult to understand. Hairing International uses AI to combine big data, cloud and customized platforms to let ''AI Smart Scalp Inspection Service'' help you worry-free.
午後，2名貴婦悠閒地走進髮林位於新竹高鐵站附近的旗艦店，準備進行頭皮護理。髮林國際總經理李雯娟親自迎接這兩位宛如好友的VIP，妥善安排店裡的頭皮養護師進行服務。「其實除了貴婦之外，我們這裡還有非常多竹科高階經理人，趁著休假時來解決白髮與頭皮問題，順便放鬆一下。」創立多年的髮林國際健髮集團雖然沒有像其他品牌砸大錢打廣告，但早已透過口耳相傳，在許多客戶間獲得好口碑並產生以客帶客效益。
In the afternoon, two ladies leisurely walked into Hairing's flagship store near the Hsinchu high-speed rail station, preparing for scalp care. Wenjuan Li, general manager of Hairing International, personally greeted the two VIPs who were like friends, and properly arranged the scalp caregivers in the store to provide services. ''In fact, in addition to the ladies, we also have a lot of senior managers in bamboo sciences, taking advantage of the vacation to solve the gray hair and scalp problems, and relax by the way.'' Hairing International Health Hair Group, which has been established for many years, is not like others. Brands spend a lot of money in advertising, but they have long been passed on through word of mouth. They have gained a good reputation among many customers to customers.
【心疼差點要洗腎的媽媽從此走上頭皮養護之路 The mother who was distressed and almost required dialysis has since embarked on the road of scalp care】
髮林國際創辦人李雯娟感慨地說，「媽媽的健康是我創立髮林的初衷。」16年前媽媽為了解決白髮問題，試過市面上多種染髮劑，後來因為累積許多化學藥劑帶來的傷害，甚至到了差點需要洗腎的地步。李雯娟在不捨之餘，也開始留意起市面上的許多髮用產品，她發現許多產品不僅無法幫助消費者，還會帶來傷害，要是使用者本來就有毛囊炎、落髮、頭皮屑、過油等頭皮困擾，不只無法達成原本想要改善白髮與美髮的目的，還只會造成反效果影響健康。
Wenjuan Li, the founder of Hairing International, said with emotion, ''My mother's health is my original intention when I founded Hairing. ''16 years ago, my mother tried a variety of hair dyes on the market in order to solve the gray hair problem. It hurts, even to the point where it almost needs dialysis. After reluctantly giving up, Wenjuan Li began to pay attention to many hair products on the market. She found that many products not only failed to help consumers, but also caused harm. If the user had folliculitis, hair loss, dandruff, Scalp troubles such as oil will not only fail to achieve the original purpose of improving gray hair and hairdressing, but will also have adverse effects and affect health.
面對這樣的市場現況，李雯娟的想法是要解決問題的根源，才能改善白髮及頭皮問題。除了針對產品面，與中醫師合作研發以天然成分製作的養護產品以外，李雯娟認為也要同時搭配頭皮檢測，雙管齊下以目視化、科學化幫客戶的頭皮髮肌健康把關。
Faced with the current market situation, Wenjuan's Li idea is to solve the root of the problem in order to improve the gray hair and scalp problems. Apart from cooperating with Chinese medicine practitioners to develop care products made with natural ingredients, Wenjuan Li believes that it should also be combined with scalp testing to help customer's scalp, hair and muscle health through a two-pronged approach, visually and scientifically.
擁有加拿大EMBA學位與取得英國國際頭部美療專業講師證照的她，選擇主動出擊。「十幾年前國人對頭皮檢測尚不清楚的年代，就拿著一台頭皮檢測儀器，全台跑透透。」李雯娟回憶起當時的狀況，「初期我是到連鎖有機店駐點，接觸比較在意身體健康的顧客，先用儀器替他們進行頭皮檢測，再搭配居家健康保養頭皮與洗髮護髮概念推廣自然養護，後來和中醫師研發的頭皮髮肌漢方養護產品改善頭皮問題，就這樣慢慢做出口碑，也開了店，14年來在頭皮養護產業深耕。」
With a Canada EMBA degree and a British International Head Beauty Lecturer Certificate, she chose to take the initiative. ''Ten years ago, when the Chinese people didn't know about scalp testing, they took a scalp tester, and the whole Taiwan ran through. ''Wenjuan Li recalled the situation at that time, ''In the beginning, I went to a chain of organic stores to get in touch. For customers who are more concerned about their health, first use the instrument to perform a scalp test for them, and then use the concept of home health care and shampoo to promote natural care. Later,the scalp and hair muscle care products developed by Chinese medicine doctors can improve the scalp problems. Slowly making a monument and opening a store, he has been deeply involved in the scalp care industry for 14 years.''
【要SOP、技術、解說力 養成專業人才有難關 It is difficult to develop professional talents for SOP, technology and interpretation】
在事業逐漸步上正軌以後，隨之而來的是新的問題，「當時好不容易訓練好一位頭皮養護師，對方卻因為生涯規劃而離職，這對我們來說真的很傷，不僅損失培訓成本，更失去人才。」李雯娟解釋。
After the career gradually got on the right track, new problems followed. ''At that time, it was hard to train a scalp caregiver, but the other party left because of career planning. This is really hurtful for us, not only a loss. Training costs, and even more loss of talent. ''Wenjuan Li explained.
這是因為頭皮養護師非常強調專業度，不僅在操作儀器、檢測顧客頭皮時要確實遵循SOP進行，頭皮養護師們都還需要擁有一致的頭皮分類數據判讀標準、更要懂得怎樣跟客人解說現狀與服務流程讓客戶明白自然護理的重要。因此每位能獨立作業的頭皮健康養護師都必須花上一段時間來養成，才能確保提供給客人的服務能維持穩定的水準並管理客人的頭皮健康。
This is because scalp caregivers place great emphasis on professionalism. Not only must they follow the SOP when operating equipment and inspecting customer's scalp, but also scalp caregivers also need to have consistent scalp classification data interpretation standards and know how to explain the current situation to customers. And the service process allows customers to understand the importance of natural care. Therefore,every scalp health care professional who can work independently must spend some time to develop, in order to ensure that the services provided to customers can maintain a stable level and manage the health of the scalp of the guests.
正因為訓練人員如此不易，也大大影響髮林這些年來拓展事業的腳步。「我們的技術與產品都已到位，只剩下人員的訓練、留任是無法克服的關卡，更因此不能順利拓展分店」苦思如何解決這個難處的李雯娟，萬萬沒想到能夠幫助自己的，正是當今最夯的人工智慧(Artificial Intelligence,AI)。
Just because it is so difficult to train personnel, it has greatly affected the pace of Hairing's business expansion over the years. ''Our technology and products are in place. Only the training and retention of personnel is an insurmountable hurdle.As a result, it is impossible to smoothly expand to branch. ''Wenjuan Li, who was thinking about how to solve this problem, never expected to be able to help herself. It is the most powerful artificial intelligence(AI).
「當時也是真的沒有辦法，只好上網搜尋該怎麼突破瓶頸的方案。」李雯娟分享她與南臺科技大學的結緣契機，她在網路上發現，南臺科技大學的 AloT智慧聯網應用技術研發中心聚焦在發展人工智慧影像識別、物聯網 (IoT)應用、雲端服務平台之整合性智慧聯網應用技術，多年來已累積豐富的產學合作經驗，於是進一步接觸南臺AloT團隊，並讓該團隊了解自己的需求。
''At that time,there was really no way, so I had to go online to search for solutions to break through the bottleneck. '' Wenjuan Li shared her opportunity to connect with Southern Taiwan University of Science and Technology. She found on the Internet that Southern Taiwan University of Science and Technology's AIoT Smart Networking Application Technology R＆D Center focused In the development of artificial intelligence image recognition,Internet of Things(IoT) applications, technology, has accumulated rich experience in industry-university cooperation over the years, so I further contacted the Southern Taiwan AIoT team and let the team understand themselves Demand.
【10萬張影像當基礎 AI+雲端開發即時客製服務 100,000 images as the basic AI+cloud development real-time customized service】
「專業於頭皮檢測累積之十餘萬張頭皮檢測影像，且獨有漢方系列產品能客製化改善客人的白髮與頭皮狀況是髮林的最大優勢。」南臺科大初步評估髮林多年從業過程，直接點出關鍵，而且這也是能夠啟動AI的關鍵影像資料庫，並能針對不同頭皮問題顧客提出合適的改善配套。除此之外，髮林原有的頭皮檢測技術更是一項利器，南臺科大建議將其與頭皮影像、AI結合，建立「AI智能頭皮檢測服務」。同時，還可以利用雲端來記錄、分析消費者頭皮理療歷程，以智慧聯網科技協助顧客與髮林共同掌握養護狀況，帶給消費者不一樣的頭皮養護客製化體驗。
''Professional scalp inspection has accumulated more than 100,000 scalp inspection images, and unique Hanfang series of products can be customized to improve the gray hair and scalp condition of customers is the biggest advantage of Hairing. ''Southern Taiwan University of Science and Technology initially assessed Hairing's many years of experience.Process, directly point out the key, and this is also the key image database that can propose suitable improvement packages for customers with different scalp problems. In addition, Hairing's original scalp detection technology is a powerful tool. Southern Taiwan University of Science and Technology recommends combining it with scalp imaging and AI to establish an ''AI smart scalp detection service. ''At the same time,it can also use the cloud to record and analyze the consumer's scalp treatment history, and use smart networking technology to help customers and Hairing jointly master the maintenance status, bringing consumers a different customized experience of scalp maintenance.
除了初步評估與建議，南臺科大更提出方案，建議髮林參與商業司「服務業創新研發計畫」(SIIR)，藉由SIIR的資金補助、顧問委員的專業輔導提點等各項政府資源，把這套規劃中的AI智能檢測技術落實於業務上，產生更多質化與量化的效益。
In addition to preliminary assessments and suggestions, Southern Taiwan University of Science and Technology also proposed a plan, suggesting that Hairing participate in the ''Service Industry Innovation Research and Development Project''(SIIR)of the Department of Commerce, with funding subsidies from SIIR and expert advisory committees.Various government resources such as industry counseling, etc., implement this set of planned AI intelligent detection technology in the business, and generate more qualitative and quantitative benefits.
「在整個SIIR計畫期程中，我們定義頭皮問題圖檔，委託南臺科大進行系統開發，共同讓AI辨識引擎習得判讀經驗與標準；同時我也將過去從台北醫學院上課與累積頭皮檢測多年的專業知識融入，經過不斷的給AI進行辨識學習，發現它讀取的圖檔越多、辨識度準確度便越高。」李雯娟分享，藉由輸入大量頭皮影像到雲端，提供AI進行深度學習(Deep Learning)，Al便能針對消費者頭皮健康狀況及問題，例如：毛囊發炎、頭皮屑過多、頭皮過敏、油脂過剩等，進行判讀與辨識。
''Throughout the entire SIIR project, we defined the scalp problem map and commissioned the Southern Taiwan University of Science and Technology to develop the system and let the AI recognition engine learn interpretation experience and standards. At the same time, I also took lessons from Taipei Medical College and accumulated scalp testing. Years of professional knowledge integration, after continuous recognition and learning for AI, I found that the more accurate the recognition. high. Wenjuan Li shared that by inputting a large number of scalp images to the cloud and providing AI for deep learning, AI can target consumer's scalp health and problems, such as: hair follicle inflammation,excessive dandruff, scalp allergies, excess oil, etc. , For interpretation and identification. 李雯娟說，
「公司有很多人員一起投入這個專案，像台中總公司IT工程師，每天要處理許多圖檔分析的工作，放上辨識引擎讓AI進行學習。而目前這套系統已經完成8、9成，現在我們已經可以做到即時判讀，當店面有顧客進行檢測時，圖像就能同步上傳到雲端，讓AI自動進行辨識。顧客不用再像以前一樣，檢測之後要花很多時間進行人工進行判讀與說明。現在髮林已經可以提供顧客最即時的AI智能客製化服務！」
Wenjuan Li said, ''There are many people in the company who are working together on this project, like the IT engineer of the Taichung head office, who has to deal with a lot of image analysis work every day, and put on the recognition engine to let the AI learn. At present, this system has completed 80％ to 90 ％,and now we can achieve real-time interpretation. When there are customers in the store for inspection, the image can be uploaded to the cloud simultaneously, allowing the AI to automatically Perform identification. Customers no longer need to spend a lot of time on manual interpretation and explanation after testing. Now Hairing can provide customers with the most immediate AI intelligent customized services!''
【解決人才培訓難點 SIIR力促異業結盟 Solve the difficulties of talent training SIIR promotes cross-industry alliances】
談到SIIR，李雯娟認為輔導委員功不可沒。「初期，委員問了我們許多細節問題，刺激我們想得更深；期中審查看了我們的影像資料庫，以及經過AI判讀的辨識結果後，具備生物細胞研究背景的委員建議我們不要只是針對單項頭皮症狀判讀，更要為顧客進行複合、多症狀的盲測辨識判讀，例如：同時有頭皮屑過多、頭皮過敏、油脂過剩等頭皮問題，都可一併檢測出來。這一點便是我們沒有想到的。」
Speaking of SIIR, Wenjuan Li believes that the advisory committee is indispensable. ''In the early days, the committee members asked us a lot of detailed questions, which stimulated us to think more deeply; after the mid-term review looked at our image database and the identification results judged by AI, the committee members with biological cell research background suggested that we should not just focus on single scalp For the interpretation of symptoms, it is necessary to carry out complex and multi-symptomatic blind test identification and interpretation for customers. For example, scalp problems such as excessive dandruff, scalp allergy, and excess oil can be detected at the same time. This is something we did not expect.''
除了運用AI技術於頭皮檢測這項收穫以外，李雯娟更覺得，自從參與SIIR，也讓整個團隊在開發這套系統的過程中，有更多機會接觸到許多顧客、同業及異業人士加深廣度。在系統上線後，也減輕培訓新服務人員的負擔，利用這套AI頭皮檢測，即使新手頭皮養護師也能快速上手。如此一來，不僅大大解決髮林的人才培育問題，更讓公司有更多對外拓展的底氣。「我想我們馬步蹲夠久了，今年有了全新的進展就要立即行動。」
In addition to the use of AI technology for scalp detection, Wenjuan Li feels that since participating in SIIR, the entire team has more opportunities to reach many customers, peers and people from other industries in the process of developing this system. After the system is launched, it will also reduce the burden of training new service personnel. Using this set of AI scalp testing, even novice scalp caregivers can quickly get started. In this way, it not only greatly solves the problem of talent cultivation of Hairing, but also gives the company more confidence in external expansion. '' I think we have been squatting long enough, and we must act immediately if we make new progress this year.''
「多元的異業結盟也是委員的建議。」李雯娟進一步舉例，無論是本業的美容美髮產業，或是異業的SPA芳療、月子中心、皮膚科等，都可以整合進這套AI頭皮辨識引擎的服務資訊系統裡。這項建議意外與髮林創業以來的精神：「健康，從頭開始」，透過AI智能檢測客製化服務，讓「頭皮健康改善看得見」不謀而合！李雯娟興奮地表示，未來甚至可以與身體經絡療法、足療店家等，及與AI新科技健康相關產業合作，屆時便能實現台灣是頭皮健康之島的「健康，從頭到腳」終極理想！
''Diversified cross-industry alliances are also the recommendations of the committee members.'' Wenjuan Li further gave an example. Whether it is the beauty and hairdressing industry of the same industry, or the SPA aromatherapy, confinement center, dermatology, etc. of different industries, it can be integrated into this set of AI scalp recognition. In the service information system of the engine. This proposal unexpectedly coincides with the spirit of Hairing since its founding: ''Health, from the beginning'', through AI intelligent detection customized services, so that ''scalp health improvement is visible''! Wenjuan Li said excitedly that in the future, we can even cooperate with body meridian therapy shops, etc., and AI new technology health-related industries, by then we can realize the ultimate ideal of ''health from head to toe'' that Taiwan is an island of scalp health!
經過1年SIIR的洗禮，髮林已開始透過這套全新打造的Al智能系統及平台，讓頭皮養護師為顧客進行頭皮科學驗證與分析，接著再依照不同頭皮問題，給予適當的頭皮髮肌營養護理產品，並教顧客如何居家自然護理的照護方式。李雯娟期待未來有越來越多店家、健康養護師，能同時在線上為顧客進行頭皮檢測與判讀；店家也不用擔心頭皮養護須靠人力自行判讀，而出現良莠不齊的狀況。不僅大大降低未來加盟店家人員培訓的時間與金錢成本，也同時帶給消費者創新與保障，可説一舉數得！
After one year of SIIR's baptism, Hairing has begun to use this newly created AI intelligent system and platform to allow scalp caregivers to conduct scalp scientific verification and analysis for customers, and then give appropriate scalp, hair and muscle nutrition according to different scalp problems. Care products, and teach customers how to take care of home natural care. Wenjuan Li expects that in the future, more and more stores and health professionals can conduct scalp testing and interpretation for customers online at that same time; stores do not have to worry about scalp care must be determined by human resources, and there will be uneven conditions. It will not only greatly reduce the time and money cost of future franchise store personnel training, but also bring innovation and protecting to consumers.
